I build the strategy
behind the work.

Led a full-scale SEO migration and content strategy build-out for one of the largest U.S. public utilities, serving 1.1M+ customers — growing ranking keywords 2.8x and page-1 rankings 71%.

A six-year SEO and CRO partnership with the world's largest no-kill animal rescue, turning 9M+ organic visits into more than $1M in new-user donations.

Built AI-powered content tools that generated unique descriptions for 21K+ SKUs, repaired a botched SEO migration across 18K product URLs, and delivered paid media, web, and an AI chatbot for a PE-backed manufacturing portfolio.

A seven-year partnership powering digital strategy and sponsorship activations across marquee sports and entertainment properties — including the Cricket All-Stars U.S. launch that drew 2.1B+ media impressions.

Ran social and grassroots fundraising for the USTA Foundation around the US Open — a national competition across all 270 NJTL chapters, celebrity content, and 15M social impressions.

Launched the D2C business for a golf belt maker that was 90% wholesale — $500K in ad spend at a 14x ROAS, influencer campaigns that added 10K+ followers in two days, and an exit to Imperial.

A WordPress and Laravel platform for the oldest women's golf association in the country — automating membership, tee time booking, and payments for 2,000 members.

Led business development for the launch of a streaming initiative that turned music listens into charitable donations for WhyHunger and the NAACP — negotiating partnerships with artists including Santana, Yo-Yo Ma, and Tom Morello.

Built the iconic design brand's first-ever direct-to-consumer Shopify platform — blending heritage storytelling with modern ecommerce, plus an interactive archive vote and a social ad campaign that hit 3X ROI.

A full go-to-market program that managed $500K in ad spend across Google, Meta, and TikTok to scale a cooking-class school to four locations, each grossing over $1M a year.

A five-year partnership with a B2B healthcare media company built on a programmatic SEO content engine — 410 targeted pages that drove 65% of new organic leads and grew organic traffic 230%.

Built a dynamic, visually captivating annual report site for the nation's largest pancreatic cancer foundation — matching an external agency's design mocks precisely, on a tight five-week timeline.

Redesigned a cluttered, content-heavy school website into a streamlined, ADA-compliant platform built to attract prospective families — with a flexible WordPress backend the staff can manage themselves.

Brand development and activation strategy alongside founder Fred Beteille (former Head of Audio at Meta) — driving 15M+ views and 100K+ YouTube subscribers and building the catalog that secured investor partnerships.

Designed a modern, image-driven website for the historic tuition-free Jesuit school — delivered in HTML/CSS for seamless integration with their existing CMS, live before the school year on a three-month timeline.

Built two coordinated platforms for Satin Fine Foods — a Shopify ecommerce store for Satin Ice with a store locator, and a WordPress corporate hub with vendor resource tools.

Managed $300K in Google paid search for a mission-driven career development brand, driving a 4.25 ROAS through continuous audience segmentation, optimization, and analytics-informed testing.

Delivered a full rebrand and responsive website for a workplace and education law firm — new identity, brand guidelines, and SEO-optimized site that drove an uptick in inquiries and client retention.