Hello, my name is

Rob Pepi

Entrepreneurial Account Executive with 10 years of experience as Co-Founder and Head of Client Services at a full-service digital agency. Work includes business development, project management, and marketing campaign delivery for over 200 brands, including DTC and political campaigns. I work with clients to develop strategies that meet their objectives and lead teams that deliver projects on time and on budget.

View Resume

Qualifications

Business Development
Growth Strategy
Digital Marketing
Digital Optimization
Marketing Campaign Strategy
Project Management Lead
System and Process Improvement
Change and Conflict Management
Entertainment and Political Campaigns
Marketing Gap Analysis
Team Building and Coaching
Client and People Management

Great clients I’ve worked with

We could not have gotten our e-commerce business off the ground without Goodpep. Rob and the Goodpep team always maintain the project schedule, go above and beyond what could have been expected, and feel like a true extension of our team. They are also easy to work with and fun, which always makes hard work seem easier. We highly recommend their services.

Ben WintnerChief Executive Officer, Michael Graves Design

Rob and team were a pleasure to work with and helped my company hit a very important deadline with the roll out of our new website. They knew exactly how to take our ideas and make them a reality, all while making recommendations along the way. If you’re looking for a new website to represent your company leveraging the latest web design trends and strategies, reach out to Goodpep!

Greg DelGenioChief Revenue Officer, Plative

Working with Rob Pepi was a wonderful experience. Rob recommended the appropriate web platform for our organization and proposed an excellent design layout for the site. He was able to work quickly under a tight schedule. The integration from our old website to the new one was seamless.

Kate PlattVice President Competitions, WMGA

I highly recommend working with Goodpep. Their customer service is second to none. No matter how small or large the project, they make you feel as you are their only client.

John Henry McNierney Co-Founder, President, Swerve Fitness

I have worked on numerous projects with Goodpep and each time I go through a site build with them it is seamless. Rob & Spencer are top notch professionals who only put out quality. I have been in digital marketing for over 10 years and can say that they are one of the best shops I have ever worked with.

Patrick Reinhart VP, Digital Strategies, Conductor

Professional Experience

Co-Founder, Head of Client Services | Goodpep Digital

Lead Goodpep’s development, strategy, and execution. Own entire client journey across prospecting, proposal presentation, onboarding, and retention for 250+ clients.
Responsible for all new business pitches, serving as the primary link between clients and the agency.
Understand clients’ needs and objectives and translate them into dynamic, cross-functional digital campaigns fitting budget and strategy.
Negotiate final client agreement and scope of work, ensuring clear communication of schedules and deliverables.
Leading a team of 4-10, I’ve designed and delivered 300+ digital campaigns and web design projects resulting in a total of $30M ROI for our clients.

Client Highlights

Michael Graves Design – Go-to-Market | Ecommerce | SEO | Paid Media Strategy

12-month partnership to create the first-ever DTC website for Michael Graves Design to launch the digital direct channel for a luxury home consumer brand. Spearheaded the foundational SEO/SEM strategies, trained staff, and grew paid media growth to 3x ROI Meta Business Manager, Google Ads, Google Analytics, and Shopify.

North Shore Animal League America – SEO Sprints | CRO

Prospected, qualified, and onboarded a digital partnership with the world’s largest no-kill animal rescue and adoption organization. Led a 24-month SEO overhaul that resulted in 1.7M unique organic visits, resulting in $300k+ new user donations.

American Pharoah (Zayat Stables) – User Experience | Ecommerce

Design, built, and launched the official website for the triple crown-winning stable. Delivered a complex e-commerce capability with order management capabilities for multiple vendors.

Metropolitan Golf Association – Website re-launch

Led strategy and project management for web re-launch for the oldest golf association in the United States; executed the development of a 1,000+ page website fully-integrated with an existing player management software. Delivered on-demand training program materials to allow the team to self-manage after completion.

The Cook’s Studio – Go-to-Market | SEO | Paid Media Strategy

Designed a full-scale, go-to-market digital strategy for a new cooking class school. Scaled spend to 10x+ ROI on paid ad campaigns across Google and Facebook. Delivered SEO strategy and site improvements that resulted in #1 organic ranking for over 100 related keyword terms, generating 4-5K unique visits per month.

Consulting Experience

Growth & Special Projects | TrackTribe

Worked directly with the founder, Fred Beteille (current Head of Audio at Meta), to form brand development and special project activation strategies surrounding artist partnerships and track submissions.
Oversaw the fulfillment and distribution of high-touch music videos and social content creation that resulted in 3.5M+ views/plays and 25K+ subscribers on YouTube.
Led development of the first iteration of a digital song catalog that was used to secure key investor partnerships.

Operations & Artist Partnerships | SongAid

Led planning and implementation of business development for the launch of SongAid, an initiative to help raise money for WhyHunger and the NAACP, allowing users to donate to charity just by listening to songs on streaming platforms.
Analysis and negotiation of complex artist partnerships; helping onboard and legally contract artists such as Carlos Sanatana, Yo-Yo Ma, Tom Morello (Rage Against the Machine), Jesse Colin Young (Youngbloods), Steve Miller (Steve Miller Band), and more.

Volunteerism / Activities

Advisor, Volunteer | 1653 Foundation

Led the design and implementation of the website and online donation platform.
Spearheaded digital strategy via event promotion, newsletter management, and PR efforts.
Led an initiative to help fund the restoration of the Peter Crippen House, home of an early African American community leader.

Golfer | U.S. Mid-Amateur Championship

Qualified for and competed in the 2017 U.S. Mid-Amateur Championship – a national amateur golf event in which the winner gets an invitation to play in The Masters and US Open golf Majors (tournaments).

Software Toolkit

Customer Acquisition & Growth Marketing